The SMIRK series is compiled and edited by Agnes Franz who brings to these books a love of brief, pithy phrases from her work in advertising.
She was an advertising director at Rodale Press for many years, then ran a publishers’ advertising representative business in Arizona. For several years she wrote and published Classified Communication, a business-to-business newsletter addressing trends in advertising. From the regular advertising tips and quotes in each issue, she conceived the idea for the SMIRK series.
Franz studied journalism at Charles Morris Price School of Journalism and Bethany College. She had a brief career as a newspaper reporter, was editor of a multi-language magazine and later turned to advertising. She has been a SCORE (Service Corps of Retired Executives) business counselor, and is author of Historic Prescott, An Illustrated History of Prescott & Yavapai County, now in its second printing.
Agnes Franz pursues an intense interest in the many aspects of American communication.
